You ever clicked an ad on Facebook, thinking it might just be a shiny distraction? Well, hold onto your scrolling thumbs because it turns out people who enjoy ads may actually spend less time on Facebook after clicking them. Sounds like a plot twist, right?
Meta is suggesting that lower user engagement with the platform could mean people find those ads so captivating that they leap off to the advertiser’s site, rather than fleeing the social media battlefield in horror. Think of it as scrolling superheroes finally leaving the city for a better adventure.
Now, of course, not everyone is on the click-loving bandwagon. Author of the study, Hemphill, admitted he didn’t separate the ‘enjoyed it’ clicks from the ‘please stop haunting my feed’ clicks. But let’s be real, who cares about feelings when we can speculate about what our clicky habits say about us?
Next time your timeline is full of ads for items you didn’t know you needed, just remember: those ads might be a golden ticket to productivity because they could finally lure you away from mindless scrolling. And if you spend less time on Facebook, that’s a win, right? So, are we actually into ads now? Or just really ambitious holiday shoppers?
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