If you think Kardashians drive most of the news these days, brace yourself—there’s an official typology for that! The Reuters Institute just dropped some fascinating facts about who’s shaping our news landscape, leaving traditional media to sip on some lonely tea in the corner.
In this new age, news creators have been categorized into four heroic archetypes: Commentary, News/Investigation, Explanation, and Specialism. It’s like the Avengers of the information world. We have the debunkers, the bold investigators, the explainers (the ones that don’t make your head hurt), and those niche experts that you wondered existed but are now your favorite follow.
And here’s the kicker: younger folks are waving a not-so-sweet goodbye to old-school journalism. They’re flocking to creators with personality and flair because, let’s be real, they’d rather scroll through TikTok than endure a three-hour news block.
And while we’re talking news here, partisan content is getting more clicks than a cat video. It turns out people love a spicy take over balanced reporting—who needs objectivity when you can pick a side and dive into the chaos?
So, the next time you read something online, remember it could be from a commentary-loving creator or a deep-dive investigation team. Are we ready to embrace this evolution, or are we just getting started with our Netflix documentary on the demise of traditional news? Hold onto your phones—this is going to be a wild ride!
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