Substack is at it again, folks! Imagine a world where newsletters are not just for Sunday brunch updates, but also for micro-blogging and the occasional TikTok dance—well, that’s exactly what Substack is trying to create.
Just when you thought they couldn’t get any more ambitious, they’re now trying to pivot towards *advertising* and social networking. Yes, you heard that right! The very thing they used to side-eye while saying, ‘We’ll stick to subscriptions, thanks.’
In an unexpected twist, Substack just bagged a cool $100 million. With that kind of cash, they’re finally taking a page from the social media playbook with their ‘Notes’ feature, which feels a lot like a watered-down version of X (formerly Twitter) or Meta’s Threads.
And just in case you thought they were getting serious about profits anytime soon, think again! Their leadership both keeps doubling down on this new path while simultaneously saying they won’t be hitting the black ink anytime soon. Classic entrepreneurial cha-cha, right?
So, is Substack going to be the newsletter platform that does it all? Or are we witnessing a glorified identity crisis? Only time—and maybe an endless scroll through their Notes—will tell.
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