Dexter Langford
Dexter Langford

Hey there, tech enthusiasts and skeptical consumers! Let’s talk about the recent rebranding trend that’s taken over the robot scene: ‘cobot.’ Sounds like a character from *Transformers*, right? Well, spoiler alert: it’s just a corporate attempt to make robots sound friendly, like a puppy with a chainsaw.

General Motors has decided that calling their robots ‘cobots’ will ease the fears of workers who are convinced that their metal counterparts are just warming up to replace them. Honestly, if you thought ‘cobot’ would win hearts and minds, you might want to think again. Just like the term ‘smart fridge’ didn’t stop people from being mildly terrified of food-stealing AI.

Now, let’s take a page from Amazon’s playbook, where they’ve totally leaned into the whole ‘robots are coming for your job’ thing. The reality check? Yes, robots are increasingly going to be your job’s co-workers (or rivals, depending on how you feel about being upstaged by a soulless hunk of metal).

Rather than adapting new jargon every six months, maybe we should focus on how to coexist with our future robot colleagues. So let’s raise a toast (or a socket wrench) to cobots: partners in productivity, or just really clever marketing? You decide!


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