In the dizzying world of social media, where TikTok dances reign and threads unravel faster than your morning coffee spill, Instagram’s CEO Adam Mosseri served up a hot take—friends are still the MVPs of your Insta experience.
During a court appearance in 2024 (yes, Instagram is now a courtroom drama—add that to the streaming service wishlist), Mosseri made it crystal clear: long-form videos aren’t on his radar because, let’s be honest, who wants to read a novel when you can scroll through glamorous brunch pics instead?
“Friends are an essential part of the experience,” he said, proving that between filters, likes, and the occasional awkward hashtags, linking up with pals remains the emotionally charged peanut butter to the jelly of visual storytelling.
So, what’s the takeaway? As companies chase the next viral trend, Instagram seems to be doubling down on the age-old practice of connection—even if those connections sometimes lead to the bizarre rabbit holes of influencer drama and cat memes. Are you still down for friends over followers, or is it time to take your social media life in a new direction? Let’s discuss!
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