Dexter Langford
Dexter Langford

Wondering what keeps Facebook’s head honcho up at night? Spoiler alert: it’s short-form videos. Mark Zuckerberg’s tribe is fretting over how to make Reels sparkle amid an incessant flood of competing platforms. I mean, when your content is being ‘commoditized’ faster than the latest iPhone rumor, it’s time to panic, right?

In a recent testimony, Facebook’s CEO laid it all bare, claiming that if they don’t double down on Reels, the whole ship might just sink. “We really believe this is the future of our business,” he said. Now that’s a bold prediction!

But let’s face it—building something that can keep creators from jumping ship to TikTok or Instagram isn’t just a piece of cake. It’s a full-on engineering feast involving resources that not even the bravest of decision-makers might want to brave. So, will Reels eventually pop like a well-shaken soda or just fizzle out into obscurity? Only time will tell.


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