Once upon a time, Facebook was like the high school cafeteria—everyone was vying for a seat at the cool kids’ table. Now, it seems like more and more students are just wandering around aimlessly, hoping to bump into someone. Apparently, a growing number of folks are joining Facebook with absolutely zero friends. Yup, they’re here, but not in the buddy-friendly way we all remember.
Meta, the brains behind the operation, claims that connecting with friends is so last year. But, the FTC begs to differ, arguing that a decent chunk of users still crave those friend connections. In fact, Facebook and Instagram are almost the exclusive hangout spots—like the only two cafés in a ghost town.
So, while the universe of social media continues to expand into bizarre realms (looking at you, TikTok), is Facebook morphing into a modern-day solitary confinement for its users? Or will it find a way to revive its popularity before it becomes just another old relic, collecting dust alongside your grandma’s VHS tapes?
Let’s face it: If you’re joining Facebook and your friends are still stuck in 2010, maybe it’s time to rethink your social media strategy.
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