Imagine a world where Facebook and Instagram are competing for advertisers like they’re on a ridiculously hyped reality show. If they hadn’t merged, we might have seen an explosion of ads that’d make us question if scrolling was worth it.
A recent testimony suggests that without their union, both platforms would have caved to advertisers’ demands for more ads, suggesting that user engagement would take a backseat to revenue generation. It’s like they’d be competing to see who could annoy us more—a direct contradiction to the FTC’s belief that their consolidation actually limited ad invasiveness. So, would separating them have resulted in a whole new level of ad misery?
In the long run, the theory seems to be that advertisers would get even more aggressive if competition were a thing, and let’s face it, nobody wants to navigate through a digital jungle filled with incessant marketing pitches. It’s a wild ride in the social media landscape, and one that has us all feeling a bit overwhelmed just thinking about it!
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