According to Pew Research, about 3 in 10 Americans rely on newsletters for their news fix. Sounds cozy, right? But hold onto your latte—62% of those folks admit they often ignore the very newsletters they subscribe to. It’s like signing up for a gym and then staying home wrapped in a burrito blanket!
So, what gives? Are newsletters taking a hit because people prefer endless scrolling through social media? Or is it the fact that most newsletters are, let’s face it, about as exciting as watching paint dry? If you’re a newsletter creator, buckle up; you might want to jazz them up a bit. Throw in some quirky graphics or even a joke about cats—everyone loves cats.
In a world drowning in information, how do we reel readers back in? Maybe offering personalized options or clever subject lines could do the trick. After all, nobody wants to miss out on what’s cooking when your newsletter pops like a hot bag of popcorn!
So, newsletter aficionados, what are your thoughts? Are they still worth it, or is it time to hit the unsubscribe button in favor of TikTok cat videos?
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