Christian Selig, the mastermind behind the Apollo app, is taking his talents to Digg as an “advisor.” Yes, you heard that right!
In a world where the term ‘advisor’ can mean anything from career coach to your slightly less-than-credible uncle, Digg’s CEO, Justin Mezzell, is rolling with it, excitedly stating that Selig will infuse some serious craft and community-first thinking into the platform.
For those who might have been living under a rock (or, you know, not refreshing Twitter every five minutes), Selig rose to fame during the Reddit protests a couple of years back, a conflict that showed how much users can care—or rage—over online platforms. Now, he’s diving into Digg’s revival.
This isn’t just a technical move; it’s practically a plot twist worthy of a season finale. Digg, a former giant in the news aggregation space, is attempting to make a comeback, and Selig seems to be just the wizard they need to sprinkle a bit of magic dust on the whole operation. Will we see hashtags trending: #DiggIsBack? Only time will tell!
So, what does this mean for you? If you’re tired of getting bogged down in algorithmically-generated garbage (ahem, social media), Digg just might become your new best friend. Whether it’ll live up to the hype is another story, but it certainly sounds like an exciting ride ahead.



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