Ah, Amazon. The only company that can turn a cardboard box into a gift and then charge you for the delivery. But when it comes to their in-house AI models like *Nova*, some employees are calling it ‘Amazon Basics’ AI—not exactly the glowing review you want to hear when you’re competing in a tech battlefield full of shiny new giants.
Insiders at AWS have spilled the tea, revealing that the company is getting just a tad anxious about relying on Anthropic’s AI models for their flagship products, *Rufus* and *Kiro*. I mean, who wouldn’t panic when your big ideas rest on borrowed brilliance? It’s like showing up to a potluck with just napkins, nothing more.
So, what’s the bottom line? While Amazon is known for a lot of things—next-day delivery, endless aisles of merchandise—being the king of AI? Not quite yet. The challenge is real, and their competition is fierce. Will they innovate or get stuck in the ‘basics’ forever? Only time—and a hefty dose of caffeine—will tell!
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