Oh boy, here we go again! Ladder isn’t letting Peloton off the hook just yet. You remember last year’s hilarious game of ‘Who Copies Who?’ between them, right? Ladder had a good chuckle when Peloton allegedly borrowed a little too much from their strength training app for its own Fancy Pants Strength Plus feature.
Now, in a delightful twist that feels like a soap opera plot, Ladder just swiped a Peloton instructor right out from under their nose—hello, Jennifer Jacobs! Yes, the same Jennifer Peloton once poached from Ladder—ironic, isn’t it?
And if you thought this beef was simmering, brace yourself: Ladder’s ready to go full-on blockbuster with plans to parade trucks featuring digital billboards outside Peloton’s New York headquarters. Apparently, Ladder’s motto is “Why just troll when you can *troll in style*?”
But wait, there’s more! To add insult to injury (and a healthy sprinkle of humor), Ladder is enticing Peloton members with a three-month all-access subscription. It’s like offering free pizza at a diet convention—bold move!
In the cruel world of fitness marketing, Ladder’s got the upper hand, and Peloton is left to do some serious soul-searching. Who needs Netflix when you have this drama? It’s a reminder that in the wild west of tech startups, the lines between friend and foe can get a bit blurry…and a lot entertaining!
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