It looks like Business Insider is tightening its belt, and not just because it had too many holiday cookies. In a twist that even plot twist aficionados would appreciate, they’ve decided to let go of *21%* of their staff to “endure extreme traffic drops.” If only I could lay off my procrastination like that!
CEO Barbara Peng broke the news via email that they’re scaling back notably on categories that were once all the rage. You know, like those fads from your childhood that no one wants to admit they partook in—hello, Tamagotchis! Apparently, this change is in response to what they’re calling “Google Zero,” which is code for, “We can’t rely on traffic from search engines anymore.”
And let’s not beat around the bush—70% of their business is sensitive to traffic. So, what’s next? They’re diving headfirst into the AI frenzy, stomping on the accelerator with initiatives like enterprise ChatGPT and some fancy new AI paywall. Who knew that getting rid of employees and thrusting into the AI world could go together like peanut butter and jelly?
As they bid adieu to nearly a quarter of their workforce, one has to wonder—are they really preparing for the future, or just cashing out early on a sinking ship?
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