Imagine walking into a store, and the candy bar you love is priced at $1.00 for you but just $0.99 for the person right behind you. Is this a clever marketing strategy or a dastardly case of price discrimination? Little does Meta know, this one-cent conundrum is shaking up the antitrust conversation.
Judge Boasberg is pondering how many more ads Meta serves to some users rather than others. Like, how much does it take to get to the center of a Tootsie Pop of monopoly power? Trick question: According to the judge, it’s not about the magic number.
The real kicker? Meta’s own docs reveal they deemed it wise to throttle ad exposure for younger users to boost engagement. Because who wouldn’t want to turn their favorite platform into a rigorous experiment in attention retention?
So, does that one-cent price hike morph into meaningful discrimination? Grab your calculators, folks, because this debate isn’t ending anytime soon. If it was just about money, that penny might just be worth a whole lot more.
What do you think? Does a cent really count, or is this just a red herring in a sea of tech controversies?
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