Dexter Langford
Dexter Langford

In a world where app stores are the wild, wild west, Epic Games and Apple are the gunslingers at high noon. And guess who just fired off a major shot: HEY, the email service that’s about to make your inbox a whole lot less… weird.

David Heinemeier Hansson, the mastermind behind HEY, just casually dropped a bombshell: you can now say goodbye to those cringe-worthy burner accounts! Yup, now you can sign up directly for a real email address without feeling like a shady character in a spy movie. And here’s the juicy part—if you dig what HEY has cooking (and trust me, you will), you’re free to fork over $99 a year for a subscription via a new web-based flow that’s now totally legit to link from the app itself. It’s like the wild frontier of app subscriptions just got a shiny new sheriff.

So, if you’ve been holding off on joining the HEY revolution, now might just be the perfect moment to hop on board. The battle between Epic and Apple? That’s just one part of the epic saga unfolding in the app world. Grab your popcorn, folks!

What do you think? Is the future of app subscriptions a battlefield or a utopia?


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