If you thought Instagram was the holy grail of user engagement, think again! A recent revelation from Schultz suggests that the engagement numbers we were all swooning over were not quite as impressive as they seemed. It’s like discovering your favorite restaurant’s secret ingredient is just a whole lot of salt.
Schultz claims he has his doubts about the pre-acquisition metrics of Instagram, hinting that the platform’s engagement levels weren’t exactly thriving like a well-watered plant. Rather, they were more like that one houseplant we all keep forgetting to water—barely hanging on.
Let’s dig deeper. Just because a platform boasts millions of users doesn’t mean they’re all interacting with your latest avocado toast post (or #influencer vibes). So, while Instagram may serve as a digital visual feast, it’s crucial to remember that not every like or comment represents true engagement. Who knew the world of social media could be so misleading?
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