In a world where social media changes faster than you can post a food pic, Instagram CEO Adam Mosseri has admitted that the initial version of Reels was his ‘biggest mistake.’ We’re talking about a level of regret usually reserved for that last slice of cake—so good in the moment, yet followed by a lifetime of questioning your choices.
When Instagram first rolled out this short-form video feature, it tried to hitch its wagon to Stories—a foundation that Mosseri now admits was as stable as a house of cards in a wind tunnel. Not exactly the best starting point for a contender in the TikTok ring.
He mentioned that they could have taken a more aggressive stance in developing Reels, not just sitting back while TikTok danced circles around them like it was auditioning for *Dancing with the Stars*. While we all know that regret can be a powerful teacher, it’s worth asking: what does Mosseri’s admission tell us about the rapidly-changing game of social media? Is hesitation a sin in the tech world, or is it merely a stepping stone to brighter innovations?
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