Ever felt like you were stuck at the kids’ table during a family reunion while everyone else is out there living their best lives? That’s how Instagram’s CEO, Adam Mosseri, feels in the social media landscape of late 2021.
“Compared to the competition, we are looking a bit sad,” he laments, staring at a chart that would make even an optimist shed a tear. Sure, Instagram has had some growth—but when you stack it against TikTok’s growth spurt that could put your teenage nephew to shame, it’s a real downer. It’s like bringing a salad to a barbecue where everyone else is chowing down on ribs.
At this point, Instagram’s positive growth is more like a gentle sigh in comparison to TikTok’s thrilling leap into the stratosphere. Mosseri highlights that seeing Instagram in isolation might paint a rosy picture. But let’s be real; relative to TikTok’s whirlwind success, it’s akin to watching grass grow.
So, what’s the takeaway from this social media saga? Maybe it’s time to rethink strategies and get creative before Instagram fades into a digital wallflower. And are they going to be able to step up their game before it’s too late?
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