Dexter Langford
Dexter Langford

Grab your popcorn, folks! Meta’s Chief Marketing Officer, Alex Schultz, known for his analytics savvy, just took the witness stand and it’s not just courtroom drama; it’s the Super Bowl of social media rivalries!

Schultz clarified that he’s not just any VP of analytics—he’s *the* VP of analytics. You know, the one who’s essentially the captain of the data ship while the rest of the crew tries not to get swallowed by the waves of user expectations and privacy regulations.

Earlier today, while I was busy giving my best courtroom journalist impression covering Apple’s Eddy Cue, WhatsApp chief Will Cathcart was busy grilling about user motivations for hopping on various social media chariots. It’s like the Avengers, but instead of saving the world, they’re just pleading their case before the FTC.

As we see a parade of tech execs tiptoeing through legal hoops, one can’t help but think: is this a strategy for social insight, or just the tech version of “Who wore it better?” But hey, at least the courtroom’s more entertaining than your average conference call, right?


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